ABOUT
Emmy Loo
authenticity |sustainability | confidence | individuality | quality
with EMMY LOO [ WEL ] is an independently owned fashion boutique located in the heart of the Barossa Valley, Tanunda.
More than just a fashion boutique, we’re driven by a deep passion for the industry and a genuine love for our customers. Your experience is our priority, with the ultimate goal of boosting your confidence. Here, style meets versatility and quality translates into luxurious comfort. We offer personalised styling in a beautiful space, with a focus on teaching you to dress with purpose. Our commitment is simple > we want you to leave feeling unstoppable!
At WEL, we are passionate about empowering women through education and conscious fashion. Our mission goes beyond offering timeless, high quality pieces. We are committed to inspiring and educating women to embrace a more sustainable approach to style. Through our initiative, ‘The WEL Wears Project,’ we aim to shift the focus from fleeting trends to investing in pieces that last, encouraging women to make mindful choices that align with their values.
By supporting Australian designers and backing sustainable textiles, we hope to inspire a movement where women not only wear what they love on high rotation, but also contribute to a more thoughtful, ethical fashion industry.
We offer a unique selection that covers everything from everyday essentials and staple pieces to activewear designed for daily movement, to standout event wear that’s sure to turn heads. Our focus is on creating versatile stories, from effortless life admin outfits to elevated dinner looks. We believe in the power of seamless transitions, so you can go from day to night with just a simple swap. After all, these days, you never know when a workday might lead straight to cocktails!
We embrace the ‘Capsule Wardrobe’ philosophy to inspire and educate our customers. Where our carefully curated collection of versatile, timeless clothing and accessories create multiple outfits, focusing on quality not quantity. This style of purchasing ultimately eliminates overwhelm, reduces spending, clutter, makes getting dressed easier, whilst promoting sustainable fashion choices and doing your bit for the environment.
with EMMY LOO is both online and in store and no matter what your preference, you can be sure to have the best experience xx
MEET
Emma
Hello!
I’m Emma, the founder and creative force behind With Emmy Loo.
The Barossa Valley is where I call home with my beautiful partner and 2 children.
My journey into the world of fashion began at a young age, inspired by my love for design and style, I dreamed of creating a boutique where women could find unique, high-quality pieces that make them feel confident and fabulous.
With Emmy Loo was born from my passion for fashion. I believe that fashion is a powerful form of self-expression, and my vision is to offer pieces that help women express their individuality and style with comfort and creating confidence.
When I am not in the boutique you can find me exploring new fashion trends, spending time with my partner on the farm, being with my children and soaking up the sun with friends and a sneaky margarita.
I love connecting with the community and meeting new people so feel free to reach out or stop by the boutique to say hello, your always welcome!
Emma x