Privacy policy

Last updated: July 15, 2025

With Emmy Loo operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). With Emmy Loo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect or Process
We may collect or process the following types of personal information:

  • Contact details (name, address, phone number, email)

  • Payment information (credit/debit card numbers, transaction details)

  • Account information (username, password, preferences)

  • Transaction history (items viewed, purchased, returned)

  • Communications (messages with us)

  • Device and browser information (IP address, connection details)

  • Usage data (site activity, cart activity)

How We Collect Personal Information
We collect personal information from:

  • You directly (e.g., when you make a purchase or contact us)

  • Automatically via cookies and browsing activity

  • Service providers (like Shopify, payment processors)

  • Business partners and third parties

How We Use Your Personal Information
We use your information to:

  • Process your orders and returns

  • Manage your account and preferences

  • Communicate with you, including customer service

  • Send marketing and promotional messages

  • Improve and personalise our Services

  • Detect and prevent fraud

  • Comply with legal obligations

How We Share Your Personal Information
We may share personal information with:

  • Shopify (our ecommerce provider)

  • Third-party service providers (e.g., shipping, payment, IT support)

  • Marketing and advertising platforms (e.g., Shopify Ads, email providers)

  • Legal or government authorities if required

  • Affiliates and partners as part of business operations

  • In case of business transactions (mergers, sales, etc.)

Relationship with Shopify
We use Shopify to power our store. Shopify collects and processes your information in accordance with its own privacy policies. You can read more at:
https://www.shopify.com/legal/privacy

To exercise your privacy rights through Shopify, visit:
https://privacy.shopify.com/en

Your Rights and Choices
Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your data

  • Object to certain processing or withdraw consent

  • Opt out of marketing communications at any time

To exercise these rights, please contact us at:
hello@withemmyloo.com.au

Security and Retention
We take security seriously but cannot guarantee perfect security. We retain personal data as long as needed to fulfil orders, maintain accounts, comply with laws, and resolve disputes.

Children’s Privacy
Our Services are not directed to children under the age of majority. We do not knowingly collect personal data from children.

Third-Party Links
We may link to external websites or platforms. We are not responsible for their privacy practices and encourage you to review their policies separately.

International Transfers
If you are outside of Australia, please note your data may be transferred and processed in countries that may not have the same data protection laws.

Changes to This Policy
We may update this Privacy Policy occasionally. When we do, we will update the "Last updated" date at the top of this page.

Contact
If you have any questions or requests, contact us at:
hello@withemmyloo.com.au
1B Elizabeth Street, Tanunda, SA, 5352, Australia